There seems to be a lot of mystery and speculation surrounding Amazon's new crowd-sourced publishing program. Here's a screen cap of the email I received.
This appears to be a hybrid program aimed at the hybrid, traditionally published, or Indie author who hasn't experienced extraordinary success. The terms aren't quite as favorable as going it alone (50% versus 70%). On the other hand, the publicity and opportunity associated with being on the ground floor launch of a new Amazon program may very well make up for that 20%. (There's an 800-pound gorilla in the room and it ain't one of the Big 5.)
The timing strikes me as particularly fortuitous. Revisions to Battle Cry are nearing completion and my cover is ready to go. I'm leaning heavily toward submitting the book to this program. I think the buzz this creates will probably be worth the 2 to 4 weeks delay to my release date.
Mistake or smart choice? That's the crux.