I've had a Twitter account for a while but I haven't used it for much more than promoting my daily blog post. In the last couple weeks, I've learned an interesting pointer I'd like to share.
What are trends and how are they determined?
From the Twitter Help Center:
Trends are determined by an algorithm and, by default, are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.How do you find what's trending?
- Sign into your Twitter account.
- Go to the page that says HOME...NOTIFICATIONS...# DISCOVER...ME.
- In the left column, beneath "Who to follow" locate "Trends".
- You'll notice that many of the words trending are hash tags, but some are not.
Including trending terms in your Twitter posts doesn't guarantee discover-ability or a retweet, but empirical evidence seems to support the supposition.