Free Spree by Cynthia Harrison
I’ve recently
had the experience of five “free” days on Kindle. What this means is my
publisher allows Amazon exclusive rights to my novel for three months, and in
those months, I agree to give my book away for free for five days. It’s a
marketing thing. I am not good at marketing.
Also, I’m deep
into a semester of teaching college freshman how to write, so there’s not a ton
of extra time to promote my other career as a writer. Friends pitched in with advice. One said I
should RT (retweet) more. Another said I “must” buy a Book Bub ad. My publicist
gave me a three page list of websites to contact for free and paid promotion.
I did some of
this, but not everything. Teaching takes priority when I’m working the day job.
No way could I publicize the way I needed to. This realization gave me new
respect for how hard authors and publicists have to work to get noticed in the
e-book market.
I love
Twitter, so it was easy to RT and tweet a bit every day the month of September.
My free days were October 1-5, so I front-loaded the increased Twitter time.
Not a problem! Like I said, Twitter is fun for me. Some reviewers and bloggers,
like Missy, offered to host me on their websites. I didn’t have to ask them,
they generously offered, which was a bonus, because I really don’t like asking
for things. Especially free publicity. Writing guest posts and answering
interview questions are fun. I love to write, be it tweet or blog post or novel.
The only thing
I don’t love to write is the begging letter, in which I ask for favors. I don’t
even like to ask my friends to buy my book. But giving it away for free, that I
like. I asked Book Bub to consider advertising Blue Heaven, and they agreed. I paid them to advertise my book
because I didn’t have time to do everything myself. Their fee was about equal
to two hours of teaching pay. Worth it.
The day before
Blue Heaven went “free” I checked my
stats. Blue Heaven had been out for a
month and was at approximated 600K on the paid lists. My stats in the “free”
realm were decent. Nothing to get too excited about. I got up to #125 in
romance and somewhere close in contemporary novels while hovering in the low
thousands for all free books.
Book Bub
publicized my novel on October 5, my last free day. After Book Bub stepped in, Blue Heaven shot to #1 on all three free
lists: #1 Kindle Top 100. #1 Romance novel. #1 Contemporary novel. Woo hoo. The
day after the free spree my stats went up and down, but I’ve gotten several new
reviews and am still in the Top 100 “paid” Romance. My “free” adventure,
because that’s what it felt like, was a blast. I’d do it again in a minute. And
if you’re a reader, keep checking those free Kindle lists. You might find a new
favorite author.
About BLUE HEAVEN:
With a tight budget and two months, Eva Delacroix has to turn six dilapidated cottages on Lake Huron into a shabby chic tourist destination. Fulfilling her father's renovation dreams and her own needs for family, Blue Heaven is Eva's last resort.
Daniel Bryman will do anything in his power to stop city girl Eva from destroying the integrity of the historic structures his ancestor built. But as they work together to rebuild the main cabin, Eva's determination makes him question his own life choices.
Despite their opposing views, they do agree on what to do with the attraction between them. When everything they've built threatens to crash down around them, will love be enough to save Blue Heaven?
Author Bio:
A while back I took the indie train to publishing my first novel, Sister Issues. And incidentally got hooked on Twitter. I seldom remember to plug my novels but find the site informative and addicting:) Follow me @CynthiaHarriso1. I follow back!
I’m currently hard at work on the next in my Blue Lake series.
My very first book, Your Words, Your Story was published in December of 2007. It’s non-fiction, part creative memoir, part how-to writing manual, inspired by the creative writing classes I teach at the local community college. I have been a staff reviewer for Romantic Times and Publishers Weekly and written features for popular magazines, including Woman’s World. My short memoir “Snow Day” was anthologized in A Cup of Comfort for Divorced Women in 2009.
In 2010, my poem “Africa” and memoir ”Snow Day” both won awards in the Detroit Working Writers annual writing competition.
My life might seem like it’s all about reading and writing, and increasingly these days, tweeting, but I love my family and friends. I’m into stargazing, gardening and yoga and am married to Al, sweetest man on the planet. We have two grown sons, Mike and Tim, both blissfully married to their soul mates. That’s Mike’s wife Jessica on the cover of Sister Issues with her sister Meg. I love that picture!
Email me anytime at cindy@cynthiaharrison.com. Or catch me on Twitter: @cynthiaharriso1.
Excellent post. Congratulations on your success, Cynthia!
ReplyDeletethanks RoseAnn. It is fun being #1, isn't it?!
DeleteMelissa, thank you so much for hosting me. The presentation is great! And you are too:)
ReplyDeleteHi Cindy! You beat me to the punch. I had the comment box open, cursor positioned, when the very needy Snark family called me away. ;-) You're welcome, and thank you for sharing with us today. The topic is relevant to so many authors. I really appreciate your insights. :-)
DeleteGreat article. Congrats & best of luck with sales!
ReplyDeleteThanks for the wonderful advice, Cindy! I have a story in KDP Select now and haven't done any free days yet. Don't have enough reviews to get an ad with Bookbub yet but I've taken note of your success with this strategy. Wishing you ongoing sales success. I love the premise of your story and will check it out.
ReplyDeleteHi Cynthia,
ReplyDeleteI'm still trying to learn the ins and outs of the Kindle freebie program, so this post was very timely. I've had one experience so far which put me in to top 20 in contemporary romance and garnered me some great reviews. My latest goes free in a couple of weeks, and I'll be sure to check out Book Bub. Thanks for the advice!
DebraStJohn
Thanks for your insight, Cindy. Your attitude is right on...do what's fun! Happy sales to you and Blue Heaven! Rolynn
ReplyDelete